This is the first post of Jessica’s new branded, self-published online portfolio site, www.jessicasiemens.com.
Mission Federal ArtWalk, The Frame Maker and John Hiemstra of the San Diego Finishing School have joined together this spring to create the Business of Art Scholarship, a mentoring project designed to serve student artists emerging from the San Diego State University School of Art, Design and Art History.
The scholarship covers a booth at ArtWalk in Little Italy (this year April 25 & 26), a new marketing set up to maximize Art Walk experience, honing and polishing of the selected artists’ body of work for presentation in ArtWalk booth format, coaching on people and closing skills and the creation of an audience follow up system, including graphic identity, print collateral, online gallery on branded website, and an introduction to the uses of self published social media to create a fan and collector base.